Aera in 5 questions
Aera, such a symbolic name. Can you tell us more?
Aera (in Latin: "a historical era") represents a period of time that aligns with our vision of a forward-thinking and diverse art community, reflecting the values of today’s society.
As a tech company, we are evolving in the art world to reshape the creation and experience of art. By serving as a bridge for a global community, we foster a more inclusive and accessible environment for artists, art lovers, and collectors worldwide.
In a nutshell, we are making it easy for people to enter and navigate the art world, wherever they are.
What challenges are you addressing in the art industry?
Art is a universal language that touches us all.
Despite being one of the world's oldest markets, the art industry faces obstacles that discourage participation and hinder its potential. Consequently, consumers are left with a curation of art that is either difficult to access or doesn’t truly resonate with them, and artists struggle to connect with a global audience.
Aera addresses these challenges by opening new avenues for artistic participation and production. As diversity is a driving force behind culture, Aera is committed to fostering innovation to uphold art’s role in inspiring individuals.
The first step was to bring the art world online. Now is the time to bring the art world together.
How does your ecosystem work?
Aera is designing a platform connecting people to curated art and events.
Members have the opportunity to actively engage in the selection of art and events that align with their preferences, participate in exhibitions, cultivate closer connections with artists, and attend both online and in-person (IRL) events.
Additionally, art collectors and investors benefit from easy and early access to valuable artworks from various parts of the world. Fractional ownership of artworks through NFTs also allows art consumers to own and trade smaller portions of high-value art pieces, making it more accessible to a broader range of investors.
Our DIE token (BEP-20) serves as a utility tool, enabling holders to engage and transact within the platform.
Exploring a world of art: what awaits us?
Aera offers a catalog of both physical and digital art from contemporary artists. The curation focuses on the art’s quality, authenticity and originality, resulting in creations imbued with profound cultural values.
We have already produced a diverse range of works, including sculptures, paintings and art installations.
Regarding NFTs, we view non-fungible tokens as a technology that does not overshadow the artwork it is linked to. Instead, they provide a means to guarantee ownership and provenance tracking, thereby reducing the risks of forgeries and fraud. NFTs are also used to tokenize artworks, converting physical art pieces into digital assets that represent ownership of the underlying artwork.
What's on the horizon?
Aera's mission extends to onboarding new artists while growing its vibrant community.
The platform will facilitate connections among art communities, enabling members to engage with fellow art enthusiasts, explore curated collections, and vote on diverse styles and genres by global artists.
The art selection will also be exhibited in both physical and virtual worlds, ensuring widespread appreciation.
Our North Star guides us towards a future where art is not just observed from afar, but lived.